In 2018, we saw an industry that had lost its spark. The nicotine pouch market was crowded with products that lacked flavor, strength, and authenticity. Adult consumers deserved better.
That’s why we created REBEL Nicotine Pouches — a premium, tobacco-free and smoke-free option for adults who expect more. Not built in a boardroom, but in the real world — from gas stations and airports to music festivals and late-night city streets. REBEL was designed where life actually happens.
From day one, our mission has been clear:
Deliver bold flavor and consistent performance in every pouch.
Our all-white nicotine pouches are discreet, spit-free, and available in a range of strengths and flavors to fit different lifestyles. Whether you’re at work, on the move, or in the middle of your next adventure, REBEL is made to go with you, without smoke, ash, or tobacco leaf.
Today, REBEL continues to expand globally, with availability across multiple regions and growing recognition from adult consumers. We remain committed to quality, innovation, and providing a modern nicotine pouch experience.
This is more than a pouch.
This is REBEL.
Make it Clean. Make it Strong. Make it Real.
What started as a bold underdog brand has exploded into a global movement — sold in 50+ countries and growing fast.
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Countries & Markets
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Nicotine Pouch Brand 2025
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Retail & Online Partners
From global expos to underground events, our journey is built on real moments with real people. Here's a glimpse of REBEL Snus in action.
Because average doesn't win markets. REBEL does.
I didn’t create REBEL to blend in — I built it to stand out. To redefine what nicotine can mean for those who choose it.
Back in 2018, nicotine pouches were little more than a whisper in a crowded industry. Most dismissed them. I saw something else: an opportunity to give adult smokers a cleaner, smarter way to step away from cigarettes.
REBEL wasn’t born in a corporate lab. It was shaped in real moments with real people, at late-night dives, on long flights, in the pulse of music festivals. You told me what you wanted: something bold, real, and unapologetic.
We obsessed over every detail: the perfect cut, the right flavor, a consistent hit every time. If it wasn’t exceptional, it didn’t leave our doors. That’s how we earned your trust, one pouch at a time.
REBEL is for the relentless — the ones who hustle, who create, who refuse to settle. Tobacco-free. Smoke-free. Clean. Made for those who demand better.
But let me be clear: REBEL isn’t about chaining you to nicotine. Our mission is freedom — giving adult smokers a tobacco-free alternative and the power to take control of their choices. We’re transparent about what we are: a strong option for existing nicotine consumers, not a lifelong habit.
This isn’t about chasing trends. It’s about starting them. It’s about giving you something honest. Something better.
REBEL is my promise, backed by my name, to deliver strength, quality, and truth every single time.
Atef Raef Hazime
Founder, REBEL
REBEL Nicotine Pouches are now available in more than 50 countries, serving adult consumers across Europe, the Middle East, North Africa, South Africa, and the Balkans. Our growing network also includes partners in the UK, Ireland, Armenia, and other key territories through trusted distributors. This expanding presence reflects our mission to make REBEL a leading global choice in tobacco-free and smoke-free alternatives.
Manufacturing & Standards
All REBEL products are manufactured in Poland under state-of-the-art conditions, in compliance with EU regulatory requirements. From sourcing premium ingredients to precision production, we maintain strict quality controls so every REBEL pouch delivers the strength, flavor, and reliability adult consumers expect.
Intended for adults of legal age only. Not suitable for pregnant or breastfeeding individuals, or anyone with heart conditions, high blood pressure, or serious health concerns. Keep out of reach of children and pets. If you experience any adverse effects, discontinue use immediately and consult a healthcare professional.
