27 February 2026

Most brands begin with a product. KRATOS® began with a principle.

Power is a choice.

After building and scaling international consumer brands across nicotine and energy categories, I learned that longevity is never accidental. It is engineered. Sustainable global brands are not built around trends or temporary demand cycles. They are built on structure, discipline, and repeatable identity systems.

When I designed KRATOS®, I was not creating a single beverage or a single pouch format. I was building a multi category performance platform capable of operating across energy drinks, caffeine formats, and modern nicotine alternatives while maintaining one unified identity.

Too many brands compete through flavor variety or short term pricing mechanics. KRATOS® was built to command presence, not chase attention.

From the beginning, the architecture was clear. One brand. Multiple expressions of strength. Continuous engagement throughout the consumer’s day.

Morning activation through caffeine based formats. Day performance through functional energy. Evening control through modern oral nicotine alternatives.

This ecosystem structure allows KRATOS® to scale internationally without losing coherence or brand gravity.

Today, KRATOS® products are already available across parts of Europe through established platforms such as Europouches, Snusmart, and PouchDaddy. The brand is expanding across the Middle East and Asia, present in Portugal, and distributed in the United Kingdom through The Snus Father. These early market entries reflect a disciplined expansion strategy rather than opportunistic distribution.

The next phase of growth is focused on North America. The United States and Canada, along with broader expansion across the Americas, represent a strategic priority for KRATOS® energy pouches and functional beverage platforms. Preparations for structured entry are underway, with the objective of introducing KRATOS® performance formats to one of the world’s most competitive consumer markets in the near future.

Our philosophy prioritizes brand gravity before distribution gravity. We build recognition before saturation, trust before volume, and equity before acceleration. Market entry is executed with long term positioning in mind.

KRATOS® was engineered to adapt to diverse regulatory environments without compromising its identity. Its visual system, symbolic foundation, and multi category structure are designed for durability across regions and formats.

This is not a product launch cycle. It is the development of a global performance ecosystem designed for long term scale.

The objective is clear. Establish KRATOS® among the world’s recognized performance brands across categories, across markets, and across time.

Power is not noise. Power is structure.

Power is a choice.

Atef Hazime