Tobacco International Inc., the global company behind REBEL and KRATOS nicotine pouch brands, has entered into a strategic distribution partnership with Wingglen Pte. Ltd., marking the official launch of both brands in Thailand’s airport duty-free and local retail markets.

Under the agreement, Wingglen Pte. Ltd., a Singapore-based distribution company with an established presence across airport duty-free and domestic retail channels in Southeast Asia, has been appointed to manage duty-free operations and market development for REBEL and KRATOS in Thailand.

Strategic Entry Through Airport Duty Free

Airport duty-free retail represents one of the most influential platforms for international brand discovery, offering direct access to millions of adult travelers each year. The launch places REBEL and KRATOS across departure terminals at Bangkok International Airport Duty Free, one of Asia’s busiest global travel hubs.

The duty-free rollout is accompanied by the start of local market distribution within Thailand, creating a dual-channel strategy that combines high-visibility travel retail with domestic market penetration.

Strengthening REBEL’s Global Footprint

REBEL is one of the earliest and most widely recognized tobacco-free nicotine pouch brands globally, known for its clean formulation, discreet use, and broad portfolio of flavors and strength options. The Thailand launch further strengthens REBEL’s presence across Asia and reinforces the brand’s long-term international expansion strategy.

KRATOS, a performance-driven nicotine pouch brand within Tobacco International Inc.’s portfolio, joins REBEL in the rollout, extending the company’s offering to adult consumers seeking modern, smoke-free alternatives without combustion or vapor.

Southeast Asia Expansion Strategy

Thailand represents the first phase of a wider Southeast Asia expansion, with additional regional markets planned in the near future. The partnership with Wingglen establishes a strong operational foundation for scaling distribution across travel retail and domestic channels throughout the region.

All products are designed exclusively for adult consumers and form part of Tobacco International Inc.’s broader portfolio of next-generation nicotine products focused on innovation, quality, and international scalability.