Tobacco International Inc today announced a major milestone in its global expansion strategy as NordicPouch New Zealand becomes the exclusive distributor of KRATOS and Rebel pouch products across Australia and New Zealand.

The partnership marks the official introduction of the KRATOS performance pouch platform to the Oceania region, bringing a new generation of oral pouch innovation to adult consumers seeking modern, smoke-free alternatives.

KRATOS represents the company’s next-generation brand architecture, developed to deliver a complete performance ecosystem that includes caffeine pouches, nicotine pouches, and the newly introduced KRATOS ZERO nicotine-free pouches designed for consumers seeking a clean, lifestyle-oriented oral format without nicotine.

Through the NordicPouch partnership, consumers in Australia and New Zealand will gain access to KRATOS products including high-performance caffeine pouches as well as the emerging KRATOS ZERO range, which offers flavour-driven oral pouches formulated without nicotine.

Alongside the KRATOS platform, the partnership will also introduce Rebel nicotine pouches, one of the fastest-growing modern pouch brands developed under Tobacco International Inc. Rebel has established a strong international presence across multiple regions and continues to expand through a growing network of global distribution partners.

Australia and New Zealand represent sophisticated and highly regulated consumer markets, making the partnership with NordicPouch an important step in the company’s global growth strategy.

“We are pleased to see KRATOS entering the Oceania region through a strong and experienced distribution partner,” said Atef R. Hazime, founder of Tobacco International Inc.

“Our objective is to build global performance brands that redefine the modern oral category. The introduction of KRATOS, including the new KRATOS ZERO range, represents the next stage of innovation within this space.”

NordicPouch New Zealand will oversee regional distribution, retail partnerships, and market development across both Australia and New Zealand.

The launch represents a new era for modern oral pouch products in Oceania as KRATOS and Rebel continue expanding their international footprint.

About Tobacco International Inc

Tobacco International Inc is a global consumer brand company focused on the development of modern nicotine alternatives, functional caffeine products, and performance-driven beverage platforms. The company is the creator of the Rebel and KRATOS brands and continues to expand its international presence across Europe, the Middle East, Africa, and emerging global markets.