REBEL® and KRATOS® officially announce the appointment of Thainá Vasconcelos as Global Brand Ambassador for the 2026 campaign cycle.

This collaboration marks a coordinated step in the continued evolution of both brands within performance-driven lifestyle markets across Europe and other regulated international regions.

Thainá Vasconcelos has established herself through disciplined fitness routines, structured training content, and a consistent digital presence that reflects confidence and focus. Her platform is built around personal development, strength, and modern lifestyle balance — principles that align directly with the positioning of both REBEL® and KRATOS®.

REBEL® operates as a tobacco-free nicotine pouch brand developed for adult consumers seeking a smoke-free alternative within regulated markets. The brand emphasizes product precision, flavor architecture, and structured international growth.

KRATOS® functions as a multi-category performance platform integrating nicotine pouches, caffeine systems, and functional energy beverages under a unified identity. Its expansion strategy is built around scalability, compliance, and long-term brand equity.

The 2026 ambassador program is designed to support strategic visibility across performance communities and digitally engaged adult audiences. Thainá will participate in structured campaign initiatives including performance environment integrations, content collaborations, and coordinated brand storytelling across both platforms.

This partnership reflects a deliberate approach to ambassador selection. Alignment is based on shared values of discipline, consistency, and controlled intensity rather than short-term promotional visibility.

As REBEL® and KRATOS® continue expanding across regulated markets, maintaining brand integrity and responsible positioning remains central to their growth strategy.

Further campaign initiatives featuring Thainá Vasconcelos will be introduced throughout 2026.

REBEL®

KRATOS®