Lagos, Nigeria — Rebel and KRATOS have confirmed their official expansion into Nigeria, following the signing of a nationwide distribution and e-commerce agreement that ensures full market availability across the country.

The partnership enables immediate access to both physical retail and online sales channels, supporting availability throughout major metropolitan areas, regional centers, and digital platforms from launch.

This move represents a major step in the long-term African expansion strategy of both brands, with Nigeria identified as a priority market due to its population size, economic momentum, and increasing demand for modern, regulated performance and nicotine alternatives.

Nigeria as a Key Growth Market

As Africa’s largest consumer market, Nigeria plays a central role in shaping regional trends. The nationwide rollout reflects a strategic decision to establish scale from the outset, rather than entering the market gradually.

Distribution coverage includes retail chains, petrol stations, wholesale networks, and social commerce channels, complemented by a structured e-commerce operation capable of serving customers nationwide.

The combined offline and online approach is designed to maximize accessibility, consistency, and long-term brand presence.

Distinct Brands Serving Complementary Needs

The Nigerian market entry introduces two brands with clearly defined roles and positioning.

Rebel delivers smoke-free nicotine pouches designed for adult users seeking a tobacco-free alternative to traditional smoking. The brand emphasizes discretion, consistency, and controlled nicotine delivery, aligning with global shifts toward reduced-risk consumption formats.

KRATOS focuses on performance and discipline, offering energy drinks, nicotine pouches, and lifestyle products for adults operating in demanding environments. Its positioning centers on sustained energy, mental focus, and reliability rather than short-term stimulation.

Together, Rebel and KRATOS offer a balanced portfolio addressing evolving adult consumer preferences in Nigeria.

Responsible and Compliance-Led Market Entry

Both brands will operate within Nigeria under strict adherence to applicable regulatory frameworks, with adult-only positioning, transparent communication, and responsible marketing standards. Compliance and long-term sustainability remain central to the brands’ market approach.

Long-Term Vision for Nigeria and West Africa

The distribution structure has been designed to scale over time, supporting portfolio expansion, localized initiatives, and deeper market penetration. Beyond Nigeria, the country is viewed as a strategic entry point for broader expansion across West Africa.

About Rebel

Rebel is an international smoke-free nicotine brand offering all-white, tobacco-free nicotine pouches for adult consumers seeking a modern alternative to smoking.

About KRATOS

KRATOS is a performance-oriented brand spanning energy drinks, nicotine pouches, and lifestyle products, built around discipline, control, and sustained performance for adults.